Liquitex was the first water-based acrylic paint created in 1955 and since then we have partnered with artists to ensure that we continually evolve and innovate –resulting in a long history of acrylic innovation that includes:
Today, Liquitex offers the largest array of vibrant acrylic paints, mediums and tools to enable acrylic artists to continually explore their art and take it to new and unprecedented boundaries. With our innovative drive, our creative passion and our intense desire to share the joys of artistic expression through unparalleled education and community outreach programs, Liquitex is and will continue to be a strong partner to help artists explore their art for decades to come.
In 1955, a company in Cincinnati, Ohio named Permanent Pigments that had been milling oil colors since 1933 and run by a man named Henry Levison launched a new product. This new artists’ color was formulated with an acrylic polymer resin that was emulsified with water. The new color could go from thick to thin and everywhere in between; it would adhere to anything – from canvas to paper to metal to wood to plastic– and it dried quickly for easy re-working, layering, and masking. Most important, it could be thinned and cleaned up with water.
Levison tried to come up with a name that captured the essence of the medium and the fact that it could go from fluid liquidity to heavy texture and everyplace else in between. The color was called liquid texture or Liquitex .
1933 Henry Levison establishes Permanent Pigments Company, a small, family owned enterprise that makes artists’ oil paint.
1950 Henry Levison and other founding members created the National Art Materials Trade Association. The first trade organization dedicated to the advancement of artist materials.
1955 Permanent Pigments Company develops the first water-based acrylic gesso called Liquitex ("Liquid Texture"). 1956 The first commercially available water-based fluid acrylic colors are developed, called Soft Body. 1963 The first heavy bodied, water-based acrylic colors, with a consistency similar to oil paints, are developed, called Heavy Body 1965 The Lecture Demonstration Program is established: The first program of lectures and demonstrations given by practicing artists, to artists at colleges and universities throughout the U.S. 1970 The first machine to test paint for lightfastness is developed. 1980 Becomes the first paint to be packaged in Glaminate tubes. These easy to open tubes (laminated layers of plastic, metal and paper) replace all metal tubes, which are prone to corrosion, cracking and other problems. The Art Purchase Program was developed: A program, which purchases artwork from artists nationwide for the corporate collection. 1985 The Liquitex Studio Arts Advisory Council is created. A group of influential artists and art educators from colleges and universities who meet once a year to discuss the needs of art students, professional artists and art educators. 1993 The first U.S. fine art, high quality, value series acrylic colors for beginners and students are developed, called Basics. 1996 Develops new resin system for all its acrylic colors and mediums. New resin system offers the highest quality acrylic paint and mediums ever made: state of the art color clarity, brilliance, and longevity. 1997 Excellence in Art Purchase Award program started: Cash and product awards for artists. 2003 The high quality value series, extra opaque and even leveling matte acrylic colors are developed, called BASICS Matt. 2004 The first super heavy bodied acrylic colors are developed, called Super Heavy Body.
2005 Liquitex celebrated its 50th Anniversary with refreshed packaging, and new colors.
2006 The innovative new mediums Pouring Medium, String Gel, and Palette Wetting Spray are introduced.
2008 The super fluid Liquitex acrylic inks! are introduced allowing artists even more acrylic painting versatility.
2010 Going back to its roots serving mural artists, Liquitex introduces Freestyle Large Scale brushes designed especially for artists that work in large formats.