The Cadmium-Free Challenge

Received your cadmium-free challenge box?
Now it’s time to see if you can tell which one is cadmium-free.

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Which tube do you think is cadmium-free?

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SORRY, THAT'S NOT RIGHT

Don’t worry, though. Our cadmium-free paints deliver the same vibrancy and level of opacity as our cadmium paints. Which means they’re practically impossible to tell apart.

How people have voted so far:
A:   
B:   
?:   

Which tube do you think is cadmium-free?

image description
YOU’RE RIGHT

Well done! Our cadmium-free paints have been designed to deliver exactly the same vibrancy and level of opacity as our cadmium paints. This means they’re practically impossible to tell apart. Maybe you just got lucky…

How people have voted so far:
A:
B:
?:

Which tube do you think is cadmium-free?

image description
Can’t decide?

The answer is tube B. Our cadmium-free paints deliver the same vibrancy and level of opacity as our cadmium paints. This means they’re practically impossible to tell apart.

How people have voted so far:
A:
B:
?:

Which tube do you think is cadmium-free?

image description
SORRY, THAT'S NOT RIGHT

Don’t worry, though. Our cadmium-free paints deliver the same vibrancy and level of opacity as our cadmium paints. Which means they’re practically impossible to tell apart.

How people have voted so far:
A:
B:
?:

Which tube do you think is cadmium-free?

image description
YOU’RE RIGHT

Well done! Our cadmium-free paints have been designed to deliver exactly the same vibrancy and level of opacity as our cadmium paints. This means they’re practically impossible to tell apart. Maybe you just got lucky…

How people have voted so far:
A:
B:
?:

Which tube do you think is cadmium-free?

image description
Can’t decide?

The answer is tube B. Our cadmium-free paints deliver the same vibrancy and level of opacity as our cadmium paints. This means they’re practically impossible to tell apart.

How people have voted so far:
A:
B:
?:

Artists take the cadmium-free challenge

We challenged artists to see if they could tell the difference between our new cadmium-free paint and existing cadmium acrylics. Watch to see the results.

The cadmium-free journey

Lightfastness Testing

We didn’t create our cadmium-free acrylics overnight; it’s taken us three years of testing, re-testing, and talking to artists to get the paints just right. In this video, we take you behind the scenes.

Heavy Body cadmium-free colors

Cadmium-free research residencies

To celebrate our new cadmium-free paints, we’re supporting nine artists with residencies in New York, San Francisco and London. Discover what these artists have created and how they’ve used the paints in their work. Keep checking in as more artists enter their residencies throughout the next year.

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