Since
1955

Challenging the established ways of doing things is in our DNA. It’s how we invented the first water-based acrylic paint back in 1955 and we’ve been innovating ever since. “I’m only happy when I’m trying to create something new” said the creator of Liquitex and we continue to live by his words. 

 
MEET HENRY LEVISON

Our story begins with Henry Levison, a color chemist who lived, drank, slept and breathed artist’s colors. Henry ran a company in Cincinnati, Ohio called Permanent Pigments which had been milling artists' oil colors since 1933. He was keenly following the latest technical advances and experimenting with new formulas in the acrylics field. Acrylics were first developed as a solvent-based artists’ color in the early part of the twentieth century. By 1955, Henry had perfected a commercially viable water-based acrylic - the first acrylic gesso, called Liquitex, a perfect blend of liquid and texture.

A NEW ERA OF ACRYLICS

Henry is at it again, this time launching the world’s first water-based acrylic, Medium Viscosity Artist Color. We also partner with Garo Antreasian for our first artist collaboration, working with him to road-test Liquitex colors during a mural commission at Ohio University.

INNOVATION AND EDUCATION

Liquitex High Viscosity Artist Color is developed in 1963. This formula has an oil paint-like consistency and is the world’s first heavy bodied, water-based acrylic color. Gel Medium is launched in the same year. By 1965, we’re educating. The Liquitex Lecture Demonstration Program begins, delivering the first artist to artist program in colleges and universities in the U.S. A range of acrylic tips & techniques literature is developed to accompany the session. In 1967, we create the world’s first removable acrylic varnish, the forerunner of today’s Soluvar.

PAINT THAT STANDS THE TEST OF TIME.

At the start of the decade, Henry Levinson unveils the first machine to test paint for lightfastness, changing the way paints are formulated and selected. In 1971 we launch the art world’s first acrylic cadmium replacement colors (renamed cadmium ‘Hues’ in 1980), as well as Slow-Dri Medium.

CREATING A SAFER STUDIO

Liquitex becomes the first paint to switch to modern glaminate tubes. These easy-to-open tubes are made of seven airtight laminated layers of plastic, metal and paper. They replace all-metal tubes, which are prone to corrosion and cracking. In 1984 Liquitex is the first paint to be labelled for ASTM standards, for toxicity, quality and lightfastness. The following year, we create the Liquitex Studio Arts Advisory Council - a group of influential artists and educators who meet once a year to discuss the needs of art students, professional artists and art educators. Liquitex Fabric Medium arrives on the scene in 1986.

In 1988, we lose our founder Henry Levinson after 81 years of innovation, creativity, and pushing boundaries.

PUSHING BOUNDARIES AND SUPPORTING ARTISTS

We start the new decade by launching Flow Aid, a new acrylic additive, followed closely by Liquithick™ and a range of texture gels. In 1993 Liquitex Basics arrive. This is the USA’s first high quality fine art acrylics for beginners and students. Airbrush Medium launches soon after. In 1996 we set a new industry benchmark by unveiling a new resin system for all our color and mediums formulations, pushing acrylic technology forward with the most advanced color clarity, brilliance, and longevity. That same year Liquitex launches the USA’s first award for artists living with HIV/AIDS, designed to celebrate and support individuals and raise awareness in the wider community.

FLUID ACRYLIC AND SPECIAL EFFECTS

We celebrate our 50th anniversary with new colors, new packaging and a range refresh. Two of our original paints change their names – Medium Viscosity becomes Soft Body, while High Viscosity becomes Heavy Body. Our chemists are busy inventing new formulas in the lab, resulting in the iconic Liquitex Pouring Medium, String Gel and Palette Wetting Spray. In 2008 super fluid acrylic Inks! (now known as Acrylic Ink) are introduced, giving artists a new way to create with acrylics.

“I’M ONLY HAPPY WHEN I’M TRYING TO CREATE SOMETHING NEW”

Keeping Henry’s inventive spirit alive, we enter a decade of newness. We launch specialized large-scale brushes for artists working in large format. In 2012, studios around the world can breathe easy as we launch a fine art, low-odor Spray Paint range, made with water-based technology and artists' pigments. A year later, our chemists adapt our acrylic paint to a pen format with the launch of Paint Markers, (now known as Acrylic Markers). 2017 sees more lab innovation as we unveil cadmium-free Heavy Body colors, the world's first true performance-matched alternative to cadmium. Acrylic Gouache, our most matte range, arrives on the scene in 2018 alongside a new bottle design for our fluid paints, a fresh new look for all our ranges and store fixtures, and more cadmium-free colors in Soft Body and Acrylic Gouache.

We continue to serve as a platform to curate, support, and amplify artists’ stories through our artist residency programs in the U.S. and London, as well as our partnership with Sing for Hope.

ON TO THE NEXT

Liquitex is proud to be celebrating 65 years of innovation and serving artists and is grateful to be part of your artistic journey. We cannot wait to see what we can create together.