Find out how this useful off-white pigment originally came to life as the result of a manufacturing error. 

Learn more about that planning that goes into our color development process.

Explore the backstory of this rich hue color inspired by the first modern synthetic pigment.

Explore the backstory of our thickest acrylic and find out how it can be used in the studio.

Discover the modern alternative to one of mankind’s oldest colors.

Learn how to recreate Viva Magenta in Heavy Body or Soft Body Acrylic.

Learn why our most fluid acrylic is not like other inks, and how to use it in the studio.

Meet Emerald Green, the vibrant green-blue.

Discover the vivid bright red-purple which is Medium Magenta.

Learn more about our acrylic painting mediums and how they work.

Rich with history. Learn more about one of the oldest and most storied pigments.

Vibrant. Bright. Intense. Learn more about this single-pigment color which dates back to the earliest crafts.

Bright. Deep. Green. Learn more about this single-pigment color with a fascinating backstory.

Discover the history and origin of Quinacridone Red. 

Discover the story behind Soft Body Acrylic and how you can use it.

Learn more about this new Heavy Body color. 

Here's how to use a transfer technique to add images to mixed media.

Learn how you can create an Acrylic Gouache green screen and digital collage. 

The big blue. Meet cerulean blue, an inorganic synthetic mineral pigment known as PB35. What color is cerulean?

Opaque. Lightfast. Powerful. Find out more about this essential pigment. 

Acrylic paintings are easy to ship – here’s how to do it safely.

While traditional gouaches DO need water to flow, our Acrylic Gouache is different.

How do you make an acrylic behave like a cadmium color without any actual cadmium?

What do we mean by 100% compatibility?

Working on a piece you want to protect, showcase or preserve? You should varnish.

Highly transparent. Ultra-vivid. This is one of the bluest shades of violet you can have on your palette.

The strongest. The whitest. The brightest. And the most opaque. This is your go-to for power.

Pigment is central to the story of art. Find out more as we speak to the creators of World Pigment Day.

If you use oils, Heavy Body's comparable density and viscosity makes it an easy transition.

Longevity and permanence. Learn more about lightfastness and how we test it.

Learn how to recreate Very Peri in Liquitex acrylics.

Intense pigment. Flat, matte finish. No brush strokes or cracks, and no need to dilute. How did we do it? 

Do you have to be technically proficient to enjoy creating?

Discover how to use it for airbrushing, pouring, marbling and more.