Artistic palette with colorful paint and a brush on a wooden surface

WHY CREATIVITY MATTERS

LIQUITEX UNCAPPED

Screens. Notifications. Scrolling. Feeds.

Notifications never stop. Feeds never end. Everything appears perfectly curated. But creativity doesn’t live in perfection. It lives in the messy, hands-on moments where you forget about the algorithm and let your imagination flow.

This is holiday, unfiltered.

We are challenging you to step out of the doomscroll (yes, it’s possible) and step into something real. Make something with your hands. Give gifts that do more than look good under the tree. Give them something that jumps off the shelf and pulls you into the moment. Use creativity to reclaim time, reconnect with yourself, and escape the noise of everyday life.

The Holidays Aren't Perfect.

Make it messy. Make it real. Make it Liquitex.

Shop Holiday
Artist painting in studio